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November 19, 2017

11/13/2017 10:12:00 AM
Lands' End announces two-year partnership with The Weather Channel
Brooke Bechen
Reporter/News and Features

Residents who were awake early Tuesday morning were witnesses to a special weather bulletin as The Weather Channel's lead meteorologist Jim Cantore broadcasted live from downtown Dodgeville. The TV celebrity was in town for the formal announcement of a two-year partnership with Lands' End; the company will be exclusively outfitting on-camera meteorologists at The Weather Channel in outerwear and apparel when they report live in the field.
Along with providing outerwear and accessories for severe weather conditions, Lands' End will also be outfitting meteorologists in everyday apparel for calmer weather. For the first time, The Weather Channel's on-camera meteorologists will have a coordinated "uniform" for non-severe weather reporting....
See the rest of the story in the November 9th Chronicle issue.





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